I CEMENTI

Inspired by the concrete blocks used in industrial building, I CEMENTI displays the characteristic traces of the natural concrete ageing process. Cutting-edge digital technologies are used in combination with special 3D graphics to reproduce the cracks, holes and stains typical of timeworn concrete on the surface of I CEMENTI tiles. The collection has also involved the collaboration of Tattoo & Visual artist Tiziano Colella, who designed the Titti 4 hyper-decorative capsule collection combining mural techniques with old-school tattoo iconography.